Brand Ambassador- Taiwan

Overall Objectives:

Serve as part of global community of RC group brand ambassador, to present brand at all levels of public communication, respecting brand integrity while conducting self in a manner befitting iconic and premium spirit brands.

Key functions:

• Support trade channels by conducting education and events to enhance consumer engagement.
• Educate sales representatives and trade staffs to improve sell-out.
• Support marketing team on marketing campaign, spirits, and whisky fairs to reach target audiences.
• Build up relationship with On & Off trade outlet owners, spirits KOLs, whisky community and bartenders
• (New assignment) To approach B2B & CRM sales opportunity, e.g. social associations: Lion club, Rotary Club, lawyer and doctor association, department store CRM program…etc.

Key Areas of Responsibility:

Brand animation

• Support marketing manager to host and organize brand events in trade outlets, brainstorming ideas and participating in proposing execution idea, be creative to recruit consumers.
• Participating and representing the company at product launches, events, and trade shows (spirits fair), being a company spokesperson.

Brand education and training

• Brand training to trade customers and RC staff.
• Develop training material (format in accordance with brand guideline)

Brand relationship and awareness

• Promoting the brand via his personal social media accounts and encourage purchase.
• Being an opinion leader in his/her community
• Generating brand awareness through word-of-mouth, to create desirability and brand buzz.

Trade activation

• Working closely with sales and marketing staff to develop marketing & trade activities.
• Assis in developing new client/outlet and build trusting relationships with customers.

Report and market visit

• Regular market visit and provide report to provide feedback to the Marketing and Trade Marketing regarding customers’ preferences and market demands, make recommend ideas for marketing & trade program.
• Research, analyze and report on competitors’ marketing activities.

Education, Experience and Competency：

Education :

• Bachelor’s degree in marketing, Communication, Food and Beverage Management, or a related field

Language Skill ：

• Fluent Chinese both written and oral, fluent in English is big plus.

Professional Experience ：

• Must have 5+ experience in alcohol industry, F&B, PR & communication industry.

Core Competencies ：

• Excellent organizational, communication, and teamwork skills, professional attitude.
• Bartender background is preferred.
• Strong social media presence on multiple platforms
• An outgoing, friendly personality, and a desire to meet new people.

Work independently, strong sense of ownership and time, capable of working under pressure

Key Working Relationships：

Internal：

• RC Taiwan Brand team (marketing and trade marketing)
• RC Taiwan Sales team
• RC Taiwan Finance team
• Greater China BA team
• HQ BA team

External:

• Media (sales, journalists and editors)
• Trade partners and bartenders.
• KOL and whisky experts.