Brand Ambassador_ Taiwan

Description de l’offre

Overall Objectives:
Serve as part of global community of RC group brand ambassador, to present brand at all levels of public communication, respecting brand integrity while conducting self in a manner befitting iconic and premium spirit brands.
Key functions:
– Support trade channels by conducting education and events to enhance consumer engagement.
– Educate sales representatives and trade staffs to improve sell-out
– Support marketing team on marketing campaign, spirits and whisky fairs to reach target audiences.
– Build up relationship with On & Off trade outlet owners, spirits KOLs, whisky community and bartenders
– (new assignment) To approach B2B & CRM sales opportunity, e.g. social associations : Lion club, Rotary Club, lawyer and doctor association, department store CRM program..etc.

Key Areas of Responsibility:
Brand animation
– Support marketing manager to host and organize brand events in trade outlets, brainstorming ideas and participating in proposing execution idea, be creative to recruit consumers.
– Participating and representing the company at product launches, events, and trade shows (spirits fair), being a company spokesperson.
Brand education and training
– Brand training to trade customers and RC staff.
– Develop training material (format in accordance to brand guideline)
Brand awareness
– Promoting the brand via his personal social media accounts and encourage purchase.

– Being an opinion leader in his/her community
– Generating brand awareness through word-of-mouth, in order to create desirability and brand buzz.
Trade activation
– Working closely with sales and marketing staff to develop marketing & trade activities
– Assis in developing new client/outlet and build trusting relationships with customers.
Report and market visit
– Regular market visit and provide report to provide feedback to the Marketing and Trade Marketing regarding customers’ preferences and market demands, make recommend ideas for marketing & trade program.
– Research, analyze and report on competitors’ marketing activities.

Profil recherché

Education, Experience and Competency:
– Bachelor’s degree in Marketing, Communication, Food and Beverage Management, or a related field
– Fluent Chinese both written and oral, fluent in English is big plus.
– Must have 5+ experience in alcohol industry, F&B, PR & communication industry.
– Excellent organizational, communication, and teamwork skills, professional attitude.
– Bartender background is preferred
– Strong social media presence on multiple platforms
– An outgoing, friendly personality, and a desire to meet new people
– Work independently, strong sense of ownership and time, capable of working under pressur

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Lieu
Asie - Grande Chine
Type de contrat
CDI
Expérience
5-7 ans
Début
ASAP
Localisation
shanghai

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