Cointreau International Marketing Manager / Chef de produit Marketing International Cointreau

We’re hiring a Marketing Project Manager for Cointreau, based in Paris.

She/He will contribute to the global strategy elaboration and be responsible for its deployment through key marketing projects : brand fundamental assets, product innovation, activations.

Key missions:

1/  MARKET & CONSUMER ANALYSIS

• Provide market studies and competitive reviews.
• Identify key consumer insights, needgaps or trends that could be relevant for the brand to address.
• Be in a constant competitive or trend watch to generate new ideas, propositions that nourish the brand.

2/ PARTICIPATE TO BRAND LAUNCH INNOVATION PLAN AND MAKE IT HAPPEN :

• Define relevant and impactful innovation concept and ideas that will answer brand’s growth plan and objectives. : with a strong USP, fitting brand’s DNA, impactful visual identity.
• Brief creative packaging agencies with aspirational and ambitious briefs
• Lead all steps of product development and innovation projects in collaboration with Angers R&D team : elaborate liquid and packaging brief, ensure motivation and federation in a global objective, challenge propositions, provide visibility (market adhesion, consumer tests feedbacks), ensure coordination and follow up to meet the MAD deadline.
• Implement and guarantee NPD process roll out
• Lead, in collaboration with CMI, the proper studies needed to implement brand strategy (quails, consumer tests, pack tests, shelf tests, “fond de marque”, campaign pre /post tests…), with anticipation.

3/ PARTICIPATE TO BRAND PLATFORM MAKING

• Agency briefs, follow up, brand platform formalization
• Participate in visual Brand’s codeur (logo, colors, shapes) , communication charter and ensure their consistency throughout projects

4/ BUILD BRAND ACTIVATIONS PROJECTS

• In collaboration with marketing, business dev team, communication and digital team, imagine and coordinate 360 activation plan linked to brand campaign or innovation launches.
• Work hand in hand with communication team on asset production
• Lead agency briefs and creative process.

5/ MARKET  COORDINATION

• Participate, in collaboration with Business development team, to more operational projects
• such as merchandising guidelines, on-trade specific programms, limited editions, POS portfolio management.
• Gather market feedbacks, needs, best practices that will nourish brand strategy
• Help building Brand’s budget in line with market’s ambitions
• Support market in their local adaptations or developments
• Validate with marketing and business development manager all the assets developed by markets to ensure brand consistency.