European Cluster Marketing Director

As European Marketing Director you will be in charge of defining the brand strategies and implementing & controlling the execution of mid- & long-term plans in line with  business priorities,  portfolio management and brand guidelines.

You will build marketing strategy & plans in collaboration with each distributor & with RC team on a 3 years basis, including all marketing 5 P’s, in collaboration with Area Managers, Maisons, Finance & Supply teams.

The European Marketing Director is the strategic interface between Remy Cointreau entities, and the markets.

Responsibilities

• RTM: Responsible for establishing the brands strategies / initiatives based on Maisons guidelines, market insight, company priorities to grow the business & match ambition.
• FUTURE GROWTH MARKETS: Contributes to the building of the 3-5Y plan with Managing Director, and Finance Director. In charge of building / managing the A&P budget for all the brands: Allocate the right amount and right split per type of expenditure by brand according to strategy.
• PORTFOLIO MNGT : Lead portfolio strategy and client centricity in the cluster: leverage marketing intelligence (quantitative & qualitative) to identify the right target audiences & occasions across our portfolio & markets, and vs. competition
• Clarify portfolio prioritization and role of each brand within each market, as a base for investment prioritization
• Unlock portfolio potential in the cluster: Cointreau rejuvenation & share of heart boost, PHD malts & The Botanist transformation from niche to major brands in their categories, Metaxa rejuvenation and premiumization, build tailor-made marketing strategy & plans for RM & seeding portfolio: Louis XIII, Telmont, DHG, BDB, Westland.
• Participate to strategic meetings & monthly business review with EMEA : build marketing action plan in collaboration with team.

• Build 3Y marketing strategy & plans in collaboration with each distributor, on a 3 to 5 years basis – including assortment strategy, pricing strategy, distribution strategy, channel strategy, in collaboration with sales, finance & supply team; responsible for cluster A&P budgets construction
• Drive and challenge distributor teams on a regularly basis (QBR, weekly meetings) on Key marketing initiatives performance => Optimized ROI on BTL activities YOY + media campaigns optimized results YOY (media performance & brand lift).
• Frequent presence on the field to get insights / improve execution.
• Ensure optimum collaboration & clear communication to build & implement plans, between marketing team and Europe’s other departments: sales, finance, supply, brand ambassadors, distributor marketing teams
• Interface with each Maison for strategic alignment –and organize regular reporting on brand marketing plans & results to EMEA zone & Maisons
• Manage cluster marketing team