Description de l’offre
As European Marketing Director you will be in charge of defining the brand strategies and implementing & controlling the execution of mid- & long-term plans in line with business priorities, portfolio management and brand guidelines.
You will build marketing strategy & plans in collaboration with each distributor & with Rémy Cointreau team on a 3 years basis, including all marketing 5 P’s, in collaboration with Area Managers, Maisons, Finance & Supply teams.
You will be the strategic interface between Remy Cointreau entities, and the markets.
Responsibilities
Stategic
•Route To Market: Responsible for establishing the brands strategies / initiatives based on Maisons guidelines, market insight, company priorities to grow the business & match ambition.
•Future Growth Markets: Contributes to the building of the 3-5Y plan with Managing Director, and Finance Director. In charge of building / managing the A&P budget for all the brands: allocate the right amount and right split per type of expenditure by brand according to strategy.
•Portfolio Management : Lead portfolio strategy and client centricity in the cluster: leverage marketing intelligence (quantitative & qualitative) to identify the right target audiences & occasions across our portfolio & markets, and vs. competition
•Clarify portfolio prioritization and role of each brand within each market, as a base for investment prioritization
•Unlock portfolio potential in the cluster: Cointreau rejuvenation & share of heart boost, PHD malts & The Botanist transformation from niche to major brands in their categories, Metaxa rejuvenation and premiumization, build tailor-made marketing strategy & plans for Rémy Martin & seeding portfolio: Louis XIII, Telmont, DHG, Belle de Brillet, Westland.
•Participate to strategic meetings & monthly business review with EMEA : build marketing action plan in collaboration with team
Operational
•Build 3 years marketing strategy & plans in collaboration with each distributor, on a 3 to 5 years basis – including assortment strategy, pricing strategy, distribution strategy, channel strategy, in collaboration with sales, finance & supply team; responsible for cluster A&P budgets construction
•Drive and challenge distributor teams on a regularly basis (QBR, weekly meetings) on Key marketing initiatives performance => Optimized ROI on BTL activities YOY + media campaigns optimized results YOY (media performance & brand lift).
•Frequent presence on the field to get insights / improve execution.
•Ensure optimum collaboration & clear communication to build & implement plans, between marketing team and Europe’s other departments: sales, finance, supply, brand ambassadors, distributor marketing teams
•Interface with each Maison for strategic alignment –and organize regular reporting on brand marketing plans & results to EMEA zone & Maisons
•Manage the 4 cluster marketing team members
Profil recherché
You have a minimum of 10 to 15 years of professional marketing/ sales experience, including at strategic & international level (Spirits, luxury or FMCG industry) with a successful management experience,
•You will bring your team spirit, a leadership drive and attitude: client centric and result driven, strong persuasion skills,
•You master marketing strategy, as well as all marketing levers in their execution & evaluation,
•You are creative, engaged with high communication skills, analytical skills & fighting spirit,
•You are organized, structured, finance savvy (understanding of the role of marketing in optimizing brand P&L),
•IT skills: Mastery of all Office pack.
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