Description de l’offre
Covering the UK nationwide and leading an equal business impact in London and in the Regions, the LOUIS XIII Brand Ambassador will be the face of the brand in the On-Trade and Independent Retailers Channels to develop the awareness, team knowledge, visibility and sales of LOUIS XIII, through training, business solutions and support hand in hand with the FST, the Indie Retailer Team, On-Trade & Indie clients, Community Management and influence on social networks.
Responsibilities
Mission: Develop the business in the On-Trade with the FST and in the Independent Retail Channels
1.Spokesperson: Ignite understanding and desire on the brand, create a wide-spread influence offline and online for LOUIS XIII to stand as an icon of Luxury within a nationwide landscape, to have an equal impact in London and Regions. Become the face of brand in the On-Trade and Indies channels and co-manage any brand initiative in those business channels. Training and advocacy are the name of the game.
2.Digital impact & desirability: Manage by influence, spreading the word on good practices and brand achievements, internally and externally, in close relationship and approval with your line management. Become a community manager for the FST, animating and posting regularly on Whatsapp and Instagram.
3.CRM program: Translate digitally the impact/intelligence related to LOUIS XIII On Trade universe into the Salesforce database. Introduce dashboards on a monthly basis to LOUIS XIII director and On-Trade Area Managers. Stake is to create a go-to place to combine accuracy and the comprehensiveness of the On-Trade data set to have 24/7 strategic solution.
4.Independent retailers: Support the indies channel team to drive new listings, AVA and eventually tasting events. Follow up foremonthly with Indie BDM to create the right momentum, synergies and support to achieve this mission
5.Business intel and Competition: develop a personal deep understanding of LOUIS XIII clientele singularities to be translated into practice, through market dynamics, consumer behaviour and insights and competitive universe. Share any competition update to the Brand Team and LOUIS XIII Director
6.Autonomy and proactivity: ability to organize , set up and deliver local or national events with/without agencies
Profil recherché
•You have a strong understanding of the spirits industry, the drinks culture, on-trade and retail landscape in the UK,
•You will bring a local personal network within existing accounts,
•You have a high sensitivity to the luxury brands,
•You have excellent communication skills verbal and written, in front of various types of public,
•You are client centric, results driven, proactive and creative, structured, reliable and inquisitive,
•You have commitment, energy, positive and problem-solving attitude,
•You have an entrepreneurial spirit within a corporate organisation,
•Systems: MS Powerpoint, Excel etc
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