VIE Trade Marketing

The French family-owned group Rémy Cointreau is one of the major actors in the global Wines and Spirits market, with 2100 employees worldwide. The group, founded in 1724, is the result of the merger in 1990 of the holding companies of the Hériard Dubreuil and Cointreau families (controlling respectively E. Rémy Martin & Cie SA and Cointreau & Cie SA). The Rémy Cointreau Group has a portfolio of exceptional brands internationally renowned: Rémy Martin and LOUIS XIII cognacs, Cointreau and Belle de Brillet liqueurs, Metaxa spirits, Mount Gay rum, St-Rémy brandy, The Botanist gin, Telmont champagne, and the three whiskies Bruichladdich, Westland and Domaine des Hautes Glaces. Rémy Cointreau is listed on NYSE Euronext Paris.

We are looking for a VIE:

Trade Marketing

For a period of 18 months, based in New York and a start on September 1^st, 2025

Rémy Cointreau, a French spirits group, is looking for a high-performing and innovative Trade Marketing VIE to work within its portfolio of exceptional brands. Each of these brands embodies unique expertise and heritage, while also sharing a dedication to terroir and a culture of excellence.  Trade Marketing serves as the key link between the brand teams and the commercial organization. Trade Marketing’s role is crucial in making both sides of the business understand each other’s needs: for Marketing to build programs that will increase consumer pull-through and for Sales to execute those programs in the marketplace. This role will work closely with Brand Marketing, Field Marketing, and agency partners to develop brand activation programs that are innovative, consumer-focused, high-impact, grounded in commercial reality, and consistently executed across the United States.

This role sits in our New York, NY HQ where employees are expected to work a hybrid schedule of 3 days per week in the office.

The main responsibilities will be to:

Develop strategies and commercial planning that will deliver brand growth:

• Work with the brand marketing team and point-of-sale agency to create effective in-store displays that meet business goals. You’ll help with the planning of these displays from start to finish.
• Build good relationships with the sales team and consider their feedback when planning programs.
• Track and report on how well our marketing programs are doing and share what works best.
• Help with online sales programs and make sure our brand looks consistent across all online retailers.
• Look at regional sales data to understand how the business is doing, what challenges we face, and what opportunities we have.
• Support the execution of marketing programs in the market, you’ll be working with the brand teams.
• Share feedback from the sales team and trade to help create marketing programs that resonate with customers in bars, restaurants, and retail stores.
• Create sales materials (like sell sheets and presentations) to support the sales team.
• Help develop strategies for different types of retail channels (on-premise and off-premise) to attract both customers and businesses.

Manage the rollout and communication of commercial programming

• Share information about our marketing programs and playbooks clearly.
• Work with different teams (like Operations, Field Marketing, Sales, and Distributors) to help launch any special or limited-edition products.
• Support the presentation of brand programs to the sales teams.
• Help manage the marketing funds that go to the sales teams for their local marketing efforts.
• Help deliver the right marketing materials to local sales teams for our online sales programs.
• Track how well the sales teams are doing with our brand marketing programs and share the results.
• Collect feedback from local sales and field marketing teams on our programs to help us make them better.

Proactively innovate to find new solutions

• Utilize new and emerging technologies to help drive execution, improve compliance, and locate new business opportunities.